Why study Marketing at MC?

Business Program Overview

Are you interested in people? Do you enjoy getting to know them and understanding their needs? Can you see yourself working in creative and productive ways to improve their quality of life? In today’s diverse and global society, we look to business to accomplish these things, and business, in turn, looks to marketing. In order to launch new products, new services, or new technologies, marketing depends on technical know-how, sound business fundamentals, and genuine creative insight.

In fields as diverse as government services, healthcare, and software apps, marketing is a crucial part of introducing new and better ways to live our lives. When you study marketing, you’ll not only be learning about creativity and innovation through courses in psychology, communication, and art, but also about the fundamentals of business through courses in management, accounting, finance, economics, strategy, and, of course, marketing. Through hands-on, project-based approaches to learning, along with computer simulations, real world problems internship opportunities, and your interaction with experienced faculty and business executives, you’ll receive a thorough grounding in the skills and knowledge required for success in today’s competitive world.

Maryville College Works is a comprehensive career preparation program that is integrated into the College’s four-year liberal arts curriculum. Key components include assessment, advising, networking and professional experiences.

External Relationships

Acosta Sales and Marketing
Colorado Open Golf Foundation
Pyxl Digital Marketing
Radio Systems Corporation

Meet a current student

Kelsey Hanko ’17
Hometown: Louisville, Tenn.

Kelsey is complementing her major with minors in psychology and design. She has also traveled to India and Ecuador and participated in the Hult Prize competition. The coursework and experiences have helped her further develop skills and passion for marketing. “My education at Maryville College has taught me to question, to explore, to analyze, to find solutions, and to think and live creatively,” she said. “I will leave MC feeling confident in my abilities and prepared to take the next steps in either pursuing a graduate degree or starting my career in marketing.”

Outcomes of Recent Grads

Featured Graduate

Christie Latimer Knapper ’04
Currently: Owner, Bridge Marketing

Before launching her own business in 2013, Christie handled marketing and public relations responsibilities for a national facilities branding company, a national non-profit organization and a regional accounting firm. “Throughout my time as a student at MC, I was challenged to look closer, dig deeper and discover my own truth,” she said. “There is immeasurable value in the skills of being able to think strategically and communicate with others effectively. The collective skills I gained from Maryville College prepared me as a more well-rounded professional ready to take on any challenge that comes my way.”

Graduate School Placements

Maastricht University, Netherlands – School of Business and Economics
University of South Florida – Muma College of Business
Xavier University-Williams College of Business

Course Offerings

The Major in Marketing is designed to give students the knowledge of key marketing concepts, of the role of marketing in society and in the firm, and of the various factors that influence marketing decision-making. Marketing utilizes basic principles and analytical tools in order to meet the organization’s need and responsibility to respond to customer needs and provide necessary goods and services to the larger society.  

The Major in Marketing consists of a minimum of 48 hours in business and related fields. Required courses include:

BUS 201: Principles of Management (3 hrs.)
BUS 215: Principles of Accounting (3 hrs.)
BUS 305: Organizational Behavior (3 hrs.)
BUS 342: Marketing (3 hrs.)
BUS 344: Principles of Finance (3 hrs.)
BUS 351-352: Senior Study (6 hrs.)
BUS 401: Strategic Management (3 hrs.)
ECN 201: Principles of Economics (4 hrs.)
ENG 317: Public Relations Writing and Practice (3 hrs.)
PSY 101: Introductory Psychology (3 hrs.)
SLS 299: Issues in Professional Development (2 hrs.)
One course in economics at the 300-level

One course from the following:
MTH 221: Inferential Statistics
MTH 222: Regression Analysis


One course from the following:
PLS 121: Contemporary Political Issues (3 hrs.)
PLS 122: American Government and Politics (3 hrs.)
PLS 211: Comparative Government and Politics (3 hrs.)
PLS 212: International Politics (3 hrs.)
PLS 232: Public Policy (3 hrs.)

One course from the following:
THT 101: Introduction to Theatre (3 hrs.)
ART 123: Visual Communication (4 hrs.)

A double major is not permitted in any combination of two of the following majors: Finance/Accounting, Human Resources Management, International Business, Marketing, and Management.