Why study Marketing at MC?

Are you interested in people? Do you enjoy getting to know them and understanding their needs? Can you see yourself working in creative and productive ways to improve their quality of life? In today’s diverse and global society, we look to business to accomplish these things, and business, in turn, looks to marketing. In order to launch new products, new services and new technologies, marketing depends on technical know-how, sound business fundamentals and genuine creative insight.

In fields as diverse as government services, healthcare, and software apps, marketing is a crucial part of introducing new and better ways to live our lives. When you study marketing, you’ll not only be learning about creativity and innovation through courses in psychology, communication and art, but also about the fundamentals of business through courses in management, accounting, finance, economics, strategy and, of course, marketing. Through hands-on, project-based approaches to learning, along with computer simulations, real world problems, internship opportunities, and your interaction with experienced faculty and business executives, you’ll receive a thorough grounding in the skills and knowledge required for success in today’s competitive world.

Photo of Sara Koonce

Sara Koonce

Hometown: Fayetteville, Tennessee

A double major in Business Analytics and Marketing, Sara transferred to MC from Snead State in Boaz, Alabama, during the 2021-2022 academic year, but her love of marketing began while she was a member of Future Business Leaders of America while in high school, an organization for which she created and shepherded social media campaigns for a local company and analyzed their results.

“Marketing classes at Maryville College have helped me determine what perspective I want to take with marketing, and what area I want to hone in on,” she said. “My goal is to become a marketing director and run a team of analysts that oversee programs matching advertisements and sales numbers for companies.”

When she’s not in the classroom, Sara can be found playing for the MC Lady Scots Softball squad, for which she was named to the All Conference Academic Team. 

 

Photo of Katelyn Witucki

Katelyn Witucki ’21

Currently: Sales Manager at Faith and Grace Boutique in Maryville, Tenn.

In Katelyn’s current role, she oversees everything from inventory to creating relationships with her customers. She credits MC’s Career Center with assisting her after graduation.

“Upon graduation, I updated my Handshake and LinkedIn accounts, as well as my resume. Without the help of the Career Center, I would not have known about these outstanding platforms that connect you to businesses and people all over the world with opportunities,” she said. “MC has prepared me in more ways that I can count for what I have already encountered outside of college. Graduating as a well-rounded student has allowed me to be successful in this process, and I am on track to obtaining a stable career.”

 

Professor of Management
Dr. Jenifer Greene
Professor of Management
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Associate Professor of Finance
Dr. Sarah Clinton
Associate Professor of Finance
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Associate Professor of Marketing
Dr. Wei Fu
Associate Professor of Marketing
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Associate Professor of Accounting
Rebecca Treadway
Associate Professor of Accounting
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Assistant Professor in Management
Dr. L. Gabie Kerr
Assistant Professor in Management
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Marketing professionals work in a broad range of organizations, and graduates can consider a range of career fields in the for-profit, not-for-profit, and public sectors. The major also provides the student a foundation for future graduate study.

With this preparation, you’ll be able to work in a variety of industries and companies helping them to understand their customers and meet their needs. All organizations rely on marketing to help them better serve those customers and prospective customers; so, you could find yourself working in for companies in manufacturing or services, or for government, or nonprofits, or consulting firms. And you could find yourself involved with designing and developing new products, or in advertising, public relations, communication, customer service, sales support, global strategy, account management, and product management.

Graduate School Placements

Maastricht University, Netherlands – School of Business and Economics
University of South Florida – Muma College of Business
Xavier University-Williams College of Business

Acosta Sales and Marketing
Colorado Open Golf Foundation
CREModels
Pyxl Digital Marketing
Radio Systems Corporation

Students successfully completing the program of study will have achieved the following:

  • Demonstrate understanding of the major theoretical perspectives in marketing
  • Demonstrate understanding of the evolution of marketing thought and practice
  • Analyze the economic, political, technological, and social-cultural contexts in which an organization operates
  • Interpret qualitative and quantitative data for organizational analysis, draw appropriate conclusions, and make recommendations based on the analysis
  • Conceive and execute an original research study related to marketing thought and practice
  • Effectively communicate marketing information interactively through the development and execution of an oral presentation

The Major in Marketing consists of a minimum of 51 hours in business and related fields.

Required courses include:

Major and Major-Related Courses

BUS 201: Principles of Management(3 hrs)
BUS 215: Principles of Accounting(3 hrs)
BUS 242: Marketing(3 hrs)
BUS 244: Consumer Behavior(3 hrs)
BUS 246: Marketing and Retail Management(3 hrs)
BUS 305: Organizational Behavior(3 hrs)
BUS 319: Marketing Research(3 hrs)
BUS 344: Principles of Finance(3 hrs)
BUS 351: Senior Study I(3 hrs)
BUS 352: Senior Study II(3 hrs)
BUS 401: Strategic Management(3 hrs)
ECN 201: Principles of Economics(4 hrs)
PSY 101: Introductory Psychology(3 hrs)
SLS 299: Issues in Professional Development(2 hrs)
One course in economics at the 300-level

Either of the following:

MTH 221: Inferential Statistics w/Data Visualization(3 hrs)
Or
MTH 222: Regression Analysis(3 hrs)

One course from the following:

ENG 317: Public Relations Writing and Practice(3 hrs)
PLS 121: Contemporary Political Issues(3 hrs)
PLS 122: American Government and Politics(3 hrs)
PLS 211: Comparative Government and Politics(3 hrs)
PLS 212: International Politics(3 hrs)
PLS 232: Public Policy(3 hrs)

A double major is not permitted in any combination of two of the following majors: Finance/Accounting, Hospitality and Regional Identity, Human Resource Management, International Business, Marketing, and Management.

The Minor in Marketing consists of 15 hours and requires the following courses:

Required courses include:

Minor and Minor-Related Courses

BUS 201: Principles of Management(3 hrs)
BUS 242: Marketing(3 hrs)
BUS 244: Consumer Behavior(3 hrs)
BUS 246: Marketing and Retail Management(3 hrs)
BUS 319: Marketing Research(3 hrs)

In addition to required courses for majors and minors, Maryville College students take classes in the Maryville Curriculum, a core program of general education. Consisting of 51 credit hours, the Maryville Curriculum ensures that students see their major in a wider context and develop the basic communication, quantitative, and critical thinking skills that are needed for success in college and career.

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Interested in this Program of Study at Maryville College? Submit your basic information and an Admissions counselor will contact you shortly to answer any questions you might have.

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