Are you interested in people? Do you enjoy getting to know them and understanding their needs? Can you see yourself working in creative and productive ways to improve their quality of life? In today’s diverse and global society, we look to business to accomplish these things, and business, in turn, looks to marketing. In order to launch new products, new services, or new technologies, marketing depends on technical know-how, sound business fundamentals, and genuine creative insight.
In fields as diverse as government services, healthcare, and software apps, marketing is a crucial part of introducing new and better ways to live our lives. When you study marketing, you’ll not only be learning about creativity and innovation through courses in psychology, communication, and art, but also about the fundamentals of business through courses in management, accounting, finance, economics, strategy, and, of course, marketing. Through hands-on, project-based approaches to learning, along with computer simulations, real world problems internship opportunities, and your interaction with experienced faculty and business executives, you’ll receive a thorough grounding in the skills and knowledge required for success in today’s competitive world.