Overview

Are you interested in people? Do you enjoy getting to know them and understanding their needs? Can you see yourself working in creative and productive ways to improve their quality of life? In today’s diverse and global society, we look to business to accomplish these things, and business, in turn, looks to marketing. In order to launch new products, new services, or new technologies, marketing depends on technical know-how, sound business fundamentals, and genuine creative insight.

In fields as diverse as government services, healthcare, and software apps, marketing is a crucial part of introducing new and better ways to live our lives. When you study marketing, you’ll not only be learning about creativity and innovation through courses in psychology, communication, and art, but also about the fundamentals of business through courses in management, accounting, finance, economics, strategy, and, of course, marketing. Through hands-on, project-based approaches to learning, along with computer simulations, real world problems internship opportunities, and your interaction with experienced faculty and business executives, you’ll receive a thorough grounding in the skills and knowledge required for success in today’s competitive world.

 

Course Offerings

The Major in Marketing is designed to give students the knowledge of key marketing concepts, of the role of marketing in society and in the firm, and of the various factors that influence marketing decision-making. Marketing utilizes basic principles and analytical tools in order to meet the organization’s need and responsibility to respond to customer needs and provide necessary goods and services to the larger society.  

The Major in Marketing consists of a minimum of 46 hours in business and related fields. Required courses include:

BUS 201: Principles of Management (3 hrs.)
BUS 215: Principles of Accounting (3 hrs.)
BUS 305: Organizational Behavior (3 hrs.)
BUS 342: Marketing (3 hrs.)
BUS 344: Principles of Finance (3 hrs.)
BUS 351-352: Senior Study (6 hrs.)
BUS 401: Strategic Management (3 hrs.)
ECN 201: Principles of Economics (4 hrs.)
ENG 317: Public Relations Writing and Practice (3 hrs.)
PSY 101: Introductory Psychology (3 hrs.)
One course in economics at the 300-level


One course from the following:
MTH 221: Inferential Statistics
     or
MTH 222: Regression Analysis

 

One course from the following:
PLS 121: Contemporary Political Issues (3 hrs.)
PLS 122: American Government and Politics (3 hrs.)
PLS 211: Comparative Government and Politics (3 hrs.)
PLS 212: International Politics (3 hrs.)
PLS 232: Public Policy (3 hrs.)


One course from the following:
THT 101: Introduction to Theatre (3 hrs.)
     or
ART 123: Visual Communication (4 hrs.)

A double major is not permitted in any combination of two of the following majors: Finance/Accounting, Human Resources Management, International Business, Marketing, and Management.